With a challenging global economy, consumer skeptism at an all-time high, and scaled back marketing budgets the first question people always ask me is "Why start a new agency?" 

For me, it was simple.  We all see things in our own industry as they “are” today. Sometimes, in order to visualize how they “could be”, you have to break away from the pack, refocus, reprioritized and rebuild.  So with a few believers, that’s what I did. 

Overall, we had three goals.

Do great and meaningful work with clients to evolve our industry

Work with clients and partners that share similar passions and values

Have a positive impact on the communities and world around us

The second question people ask is "What if you fail?" 

My response, "The real failure is not trying to do it."                                                                                                    

Sincerely,

Pete Kelly

Situ8 Founder & CEO