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What we see, hear and experience every day gets us thinking about any number of things.  Our Blog, The Situ8tion Room, provides us an outlet and an opportunity to share that thinking.

Intern's Perspective: Trust in Experiential Marketing
Erik McKinney
We all know that consumer skepticism is high, especially amongst Millennials, but there may still be a way to connect with this audience.  Our intern, Nick Starz, is a senior at Loyola University majoring in Advertising/PR and his time at...Read More
Intern's Perspective: CSR vs. Cause Marketing
Erik McKinney
More and more brands are dialing up their CSR and cause marketing efforts in an attempt to connect with Millennials on an emotional level.  Our intern, Cassie Sheppard, is a junior at Loyola University majoring Advertising/Pr and she shares...Read More
Turning "Likes" in Loyalty: The Power of Experiential Marketing
Erik McKinney
As a client or agency, we are all tasked with creating a social media presence for our brands, which leads us straight into the digital abyss.  Brand building warfare that was traditionally waged on our TV screens has now spilled into...Read More
Intern's Perspective: Going Social with Millennials
Erik McKinney
With so many brands these days trying their best to connect with Millennials, we thought it would be great to let an actual Millennial let us know how they're doing.  Julia Simpson is a Senior at Loyola University Chicago majoring in...Read More
Intern's Perspective: Impacting the Audience, Not the Earth
Erik McKinney
Eric Hickerson is a Senior at Loyola University Chicago majoring in Advertising/PR.  During his time interning with Situ8, we've overloaded him with so much talk about sustainability marketing that he decided to share his some thoughts of his...Read More
Have we redefined “friend”?
Pete Kelly
I have been following how marketers use technology and marketing innovation to connect with consumers.  There are so many questions about why we are using social media, what we get out of it (both brand and consumer) and what the real value is...Read More
Responsible Marketing & The Myth of Consumer Cynicsim
Erik McKinney
I keep two posters of old Lucky Strike ads from the 1950’s in my office to remind me of what not to do.  One is titled “Greatest Moments in the History of Medicine” because 20,679 physicians say “Luckies are less...Read More
Big Ideas can come in small packages.
Bobby Buivid
Proof that with a little effort we can make a difference in our community and good marketing provides opportunities to give back.