Interview with Jack Kelly
Storytelling is an art and many brands have a great story to tell that they are not taking advantage of. Below is an interview with Jack Kelly one of the best storytellers that I know.
Do not wait for extraordinary circumstances to do good - try to use ordinary situations.
This Is What We Do
We create, understand, and maximize situations that others can’t, don’t, and won’t. We know that within every situation lies the opportunity to spark a relationship between the right brand and the right people.
We are a refreshing combination of face-to-face brand building, evolved experiential, relationship marketing and common sense.
We are Situ8.
We Are Situationists
Situationists are people who understand that every moment in life is an experience.
This is why we created Situ8.
In our approach, we focus on identifying the exact moments and optimal experiences for your brand to share with consumers.
This is our fundamental insight.
Think about your closest friends. Chances are your relationship is based on a series of shared experiences. You probably even spend an inordinate amount of time either reminiscing about those experiences or planning new ones.
Building relationships between brands and consumers isn’t too different from building relationships between friends. We create real relationships between brands and consumers through a series of shared, meaningful experiences. This approach allows your brand to develop depth and personality in the eyes of the consumer. Over time, this will manifest itself as brand loyalty.
Situations come in all shapes and sizes - here are just a few we think about daily:
- Brand Situations:
A brand is not just made in a marketing plan. Brand situations exist in every aspect of the business. - Consumer Situations:
Physical, mental, emotional and spiritual. From their trials and tribulations to their passions and inspirations. - Moment of Truth Situations:
How to ensure your brand is saying and doing the right thing at the right place at the exact right time. - Future Situations:
We’re not in the business of creating one night stand brands. We continue to create and find situations for your brand and your audience to share experiences that lead to long term brand loyalty. - Grapevine Situations:
Having a story that is easy and desirable to share with others.
Where We Situ8
For every situation, there is an idea and for every idea a situation. Depending on what your brand wants to say and who they want to say it to, there is a logical engagement point.
- Point of Purchase
Some call it shopping, we call it an opportunity. Sometimes the best place to influence a decision is where it is actually being made.
product sampling, product education, retail-tainment
- Point of Passion
It’s not enough to know what they like. You have to share their passion and showcase it for all to see.
music, sports, sponsorship, lifestyle, charity
- Point of Proximity
If a brand talks in the woods and no one is around, did it really say anything? Your audience won’t always come to you, so you can’t be afraid to go to them.
mobile marketing, community events, live social networking
- Point of Permission
They’ve said they are interested, but that’s just the beginning. Show them their faith and consideration is not misplaced.
email campaign, proprietary events, loyalty programs
- Point of Conversation
The creation of a real life personification of your brand that provides an interesting and credible voice.
ambassadors, advocates, amplifiers, and influencers
There Are No Bad Ideas -
Just Bad Places To Put Them.
Our ideas are vehicles that engage people with your brand in a unique, relevant, and memorable way. When done right, it provides the opportunity to create a real connection between the two.
However, no matter how clever an idea is on paper, it means nothing to us if it can’t work in the real world and within the consumer’s reality.
That’s why we develop Ideas in Reality.
This is what we're all about
Even more important than what we do is what we stand for. These are 8 things that guide, inspire, and drive us daily.
- Honesty
The foundation of great communication whether between client and agency or brand and consumer.
- Partnership
We want to be your partner, not vendor, and we’re willing to put our money where our mouth is. Ask us and we’ll tell you more.
- Curiosity
Many times the key to finding the solution is first understanding the question.
- Perspective
Anything we create is done through the eyes of the person that will be experiencing it.
- Courage
We don’t believe in risk for risk’s sake. What we do believe is by prioritizing risk, we challenge ourselves to find original ideas.
- Dexterity
No two people or situations are the same. Being able to adapt quickly and intelligently to anything that is thrown at us is essential to our success.
- Proof
ROI is a one year solution. Proof is a long term plan. Proof is consumers embracing your brand; your business is growing, not just now but in the future.
- Playfulness
This is our chosen profession and damn it, we are going to have fun doing it.
The Command Center
Pete Kelly, CEO
After more than a decade and a half of working for some of the biggest players in the industry,
I knew the time was right to launch Situ8. I believe there is a better, smarter and more efficient
way to deliver great work and reward clients with intelligence and results.
We may not be right for all brands, but just like our approach, for the right brand, at the
right time, we’ll be a refreshing and welcomed partner.
Erik McKinney, VP
Since the year 2000, I have been an Account Director, New Biz Director, and Creative Director working
across a diverse collection of brands and people. However, the one thing I haven’t done, and won’t do,
is look for the easy way out. I promise to push myself, our team, and my client partners to find
the right solution for their brand, not the easy one.
Emily Gifford, Talent Director
I love people! They are the difference between an event and a memorable experience.
With 10 years in the industry and over 2,000 hires, I know that every brand is unique
and it’s my job to ensure the people representing them are too.
The Situ8 Blog - What We're Thinking
Our thinking is constantly evolving based on what we see, hear, and experience. This is just a sample.
Platform vs. Eyeballs
As the marketing landscape continues to change in the next decade this is a great perspective from Seth Godin. What’s really important to marketers today and what’s the best way to reach that target audience?
Careers
What we’re looking for you can’t find in a title alone.
We’re not just looking for Directors, Account Supervisors, AEs or any other kind of cookie cutter job description. If you’re ambitious, smart, and share our entrepreneurial spirit, you may be what we are looking for. If you have the passion and confidence to challenge yourself, your clients, and the marketing industry then you’re exactly who we are looking for and you need to call Emily immediately.
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Drop us a line
Or give us a call, drop by unannounced, or send a carrier pigeon. Just no singing telegrams, please.
- Say Hello
-
Interested in working with us. Interested in learning more. Or, just plain interested. Either way, we’d be thrilled to speak with you.
- Proof Point
Members & Situationists Only
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Phone: 312.386.7850
Fax: 866.887.7851
420 W. Huron St.
4th Floor
Chicago, IL 60654